Welcome! I'm Kim.
This is Brandnetic.
During my nearly 20 years in marketing, I noticed a fatal business issue. It's one that impacted revenue growth and sales across a variety of industries, company sizes, and growth models. These are inhibited and undercut by poor brand experience.
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Marketing has been disincentivized from focusing on brand experience. Performance marketing thrives when it’s backed by a strategic, well-designed brand. My own edge in performance comes from a foundation in design thinking - Not in spite of it. You can’t A/B test your way out of poor brand architecture.
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Why care? Here's 3 Good Reasons:
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Companies that excel in brand experience grow 4–8x faster than competitors. (Bain CX Insights)
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​Brands with a strong design focus outperform industry peers by 2:1 in revenue growth. (McKinsey, 2018)
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Users form design-based impressions in <50 milliseconds, and well-branded experiences increase trust and likelihood to convert. (Google UX Research)
I started Brandnetic to help more people uncover how marketing magnetism is made. I help break down the mechanics that turn strategy into execution, attention into action, and engagement into revenue.
Are Your Brand Issues Limiting Your Sales & Revenue Potential?
We're marketing magnetism experts. We'll explore your business through the lens of your market.
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Let's dive into the strategies that can take your brand and marketing from mediocre to masterful.
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We've designed everything to help you create a winning marketing plan that increases sales, boosts profits, and builds a strong brand identity.
We delve deep into understanding your target audience, market positioning, and competitive landscape to develop a customized marketing plan that drives results.
The Brand Pipeline
Is your brand supporting your marketing effectively so it can drive revenue?
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It's easy to say, "Aw, shucks - I need to start generating and producing. I'll focus on the fluffy stuff later."
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Well, we're here to tell you, my friend, that one leads to the other. The way you appeal to your market makes or breaks your profitability.
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So, let's break down your marketing funnel and ensure a strong brand and experience is supporting your market at each touchpoint.
Great Businesses Are Great Brands
Is your team clear on your brand's definition, promise, USP, and key messaging by audience? Most aren't.
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Yet, this is the foundation for your GTM strategy. Great companies are great brands. They attract attention, build trust, and generate revenue.
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Is your strategy, design, storytelling, and marketing execution doing that? Are you measuring it? If not, let's talk.