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Attract & Repel
A Brandnetic Blog
What Magnetic Brands Know About Their Impact On Shareholder Value
A lack of comprehensive branding isn’t just a marketing problem—it’s a financial liability, because brands impact shareholder value. So what do magnetic brands know that you might not? Many marketers, founders, and top-level executives delude themselves into thinking these brands are popular due to their ad spend. Maybe. But, maybe not. Some research indicates their popularity is built on their brand strength and alignment to their audience?
Kim Dazey
8 min read
The Inputs and Outputs of Magnetic Branding
Modern branding is a dynamic system of inputs (like purpose, audience insight, and cultural fluency) and outputs (like storytelling, design, and community engagement). It’s not a one-way broadcast, but a feedback loop—where every brand expression shapes how the brand evolves. Today’s strongest brands listen, adapt, and build lasting resonance through intentional, brave, and human-centered choices.
Kim Dazey
6 min read
What’s in a Brand? That Which We Call a Company / By Any Other Name…
A logo isn’t a brand—just as a name didn’t define Romeo. True branding lives below the surface: voice, values, mission, and meaning. Using the iceberg metaphor, this post explores how the most magnetic brands create lasting impact by aligning every layer of their business—not just what customers see, but what they believe.
Kim Dazey
6 min read
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