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Attract & Repel
A Brandnetic Blog
What Magnetic Brands Know About Their Impact On Shareholder Value
A lack of comprehensive branding isn’t just a marketing problem—it’s a financial liability, because brands impact shareholder value. So what do magnetic brands know that you might not? Many marketers, founders, and top-level executives delude themselves into thinking these brands are popular due to their ad spend. Maybe. But, maybe not. Some research indicates their popularity is built on their brand strength and alignment to their audience?
Kim Dazey
8 min read
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The Inputs and Outputs of Magnetic Branding
Modern branding is a dynamic system of inputs (like purpose, audience insight, and cultural fluency) and outputs (like storytelling, design, and community engagement). It’s not a one-way broadcast, but a feedback loop—where every brand expression shapes how the brand evolves. Today’s strongest brands listen, adapt, and build lasting resonance through intentional, brave, and human-centered choices.
Kim Dazey
6 min read
Brand & Marketing Magnetism
Most brands chase attention. Magnetic brands pull it in.
Marketing Magnetism is the framework for building resonance that converts—by aligning strategy, story, and design to attract the right buyers and drive lasting growth. It’s not magic. It’s designed.
Kim Dazey
6 min read
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