Brand & Marketing Magnetism
- Kim Dazey
- May 1
- 6 min read
Updated: 17 hours ago
Attract Better Buyers
In today’s performance-obsessed landscape, it's easy for brands to over-index on executing and short-term wins—CTR, ROAS, CPA—and under-invest in having a direction and a soul. Simon Sinek calls this the WHY. Your why guides everything you do and sets the foundation for a magnetic brand.
But the brands that consistently outperform competitors aren’t just the ones with bigger budgets or clever copy. They’re the ones that pull the right people in naturally, repeatedly, and profitably.
This is what we've coined at Brandnetic as "Marketing Magnetism." We've built a framework to help marketers, founders, and creatives create brands that resonate deeply, convert effectively, and stick around in people’s minds (which leads to greater revenue).
What Is Marketing Magnetism?
Marketing Magnetism is the intentional process of making your brand more attractive, audience-resonant, and revenue-generating by aligning brand strategy, creative execution, and performance mechanics.
It’s the difference between chasing customers and becoming the brand they chase. At its core, brand and marketing magnetism about:
Pull over push
Connection over conversion (but still converting)
Resonance over reach
Why Marketing Magnetism Matters Now
In a saturated digital world:
People are overwhelmed with messages
Algorithms shift weekly
Brand loyalty is more fluid than ever
According to McKinsey, companies with strong design and brand capabilities outperform peers by 2:1 in revenue growth.
Meanwhile, Google’s own research reveals that users form visual judgments about websites in under 50 milliseconds. That means your brand needs to resonate instantly and endure.
When you optimize only for performance, you rent attention. When you build magnetism, you own connection.
The Brandnetic Framework for Marketing Magnetism
Here’s a 5-part framework that connects design, story, and performance to attract better buyers.
1. Attraction Alignment: Define Your Brand Pull
Magnetic brands know who they attract—and why. The goal here is to build a clear, compelling value narrative that doesn’t just speak to your audience, but speaks for them.
Tools & Tips:
Identify your Ideal Customer Profiles (ICPs) by behavior, mindset, and urgency to solve a problem
Build a Value Prop Stack (Functional + Emotional + Social + Philosophical benefits)
Use Jobs to Be Done theory to frame your offer from the customer’s perspective
Great brands don’t just sell things. They reflect who the customer wants to become.
2. Signal Design: Craft Magnetic Brand Signals
Every brand emits signals. Great brands ensure theirs are intentional and cohesive across every touchpoint—logo, site, tone, design system, messaging, content, and motion.
Ask:
Do our brand visuals and language match the energy of our ideal buyer?
Is our tone more about who we are or who they are?
Does our design look and feel like something that builds trust?
Pro Tip:
Use semiotics (color, shape, layout, symbol choices) to influence perception on a subconscious level.
3. Emotional Resonance - Build the "Felt" Experience
People remember how you made them feel, not what you said. Magnetic brands deliver emotional cues that create instant familiarity, aspiration, or relief.
Techniques:
Map customer emotions at each stage of their journey
Use storytelling frameworks (e.g. Hero’s Journey or Before-After-Bridge)
Infuse emotional context into CTAs ("See how it works" vs "Start your momentum")
A magnetic brand creates emotional permission to say yes.
4. Conversion Logic - Make the Pull Actionable
Brand love without sales is just a vibe. Once you’ve got their attention and emotion, make the next step frictionless and clear.
Optimize:
Landing pages (UX + hierarchy)
Funnel paths by segment intent
CTA clarity (what they get, not what they do)
Bonus:
Use microcopy and visual cues to reinforce trust (e.g., social proof, "No credit card required", etc.)
5. Momentum Mapping - Keep the Magnetic Field Active
Brand magnetism isn’t static. It strengthens through consistency, feedback loops, and adaptive storytelling.
Sustain Pull:
Deliver ongoing content that reinforces your POV and value
Nurture customer obsession with micro-moments and retention UX
Use data to refine: What’s pulling best? What’s fading?
Magnetism multiplies when you make brand reinforcement part of your growth strategy.
Real-World Brand Magnetic Moves
Here are a few examples of marketing magnetism in action:
Murder Your Thirst
This is branding gone metal and high-performance. Liquid Death built an identity around contradiction: quality spring and sparkling water (though now they've expanded beyond water) wrapped in an eco-friendly metal that DOESN'T lean into the mountain waterfalls and glacier runoff imagery.
Their audience? The co-founder noticed that beverage sponsors for bands at major concerts and events were not getting the kind of attention they'd want. Band members were thirsty, but didn't want to down sugary energy drinks. The band couldn't stand there, drinking bottled water or else risk their sponsorship dollars. They needed an alternative. Additionally, this interested concert-goers who not only saw their favorite band members drinking Liquid Death, but didn't have an interest in drinking. Add the fact that their core audience finds stunts and outlandish messaging deeply entertaining, and you've got a VIBE.
Magnetic Brand Signals:
Bold, death-metal design language on water cans
Anti-corporate tone (“100% of our marketing budget goes to nonsense”)
The name: unforgettable, intriguing, polarizing by design
Merch drops, video content, and street-level community culture
Clear environmental stance with aluminum vs. plastic (social magnetism)
Why it works: Liquid Death flips expectations and lets that tension create pull. People share it not because it’s water, but because it feels like rebellion—and rebellion resonates. And yes, the branding sells product. Their repeat purchase rate is higher than most beverage brands in the same category.
Emotionally charged tone + bold visual identity + ultra-clear positioning = obsession-level customers and fans.
Empowering the world to design.
Canva’s magnetism comes from a clear, inclusive mission paired with a frictionless, intuitive user experience. It doesn’t just help people make things—it makes them feel creative and capable. Whether you’re a marketer, teacher, or small biz owner, Canva makes you the designer.
Magnetic Brand Signals:
Easy onboarding with instant feedback: “You did it!”
Use of bright, human-centric colors and soft UI curves
Accessible UX design—zero barriers to starting something visual
Templates that feel modern and confidence-boosting
Community-first growth engine (Canva Creators, classroom resources)
Why it works: Canva’s magnetism is emotional + functional. It pulls in people who thought Creating was expensive or wasn’t for them—and gives them a win within minutes. That instant confidence = return usage, brand loyalty, and evangelism.
This isn't to say: go to Canva and you have a brand...certainly not! Mere users of Canva doth not a designer make. Using a stove doesn't make you a chef. But, using this analogy, Canva has made the "stoves" much more accessible than ever before.
Send a video, not a thousand words.
At the risk of redundancy by choosing another SaaS brand… I had to include Loom. A few years ago, they completely captured my attention with a LinkedIn slider-style post (or maybe it was an ad—I spent hours trying to find it again, to no avail). It opened by digging deep into how overloaded we are with meetings and how inefficient modern work has become. There was zero mention of Loom—until the very last slide. And suddenly, there it was: the perfect solution. I remember thinking, “Wow. Now that’s product marketing.” No hard sell. Just clear, emotional resonance. Loom nailed the problem because they’ve lived the problem—and that’s what makes their messaging magnetic. But, they double-down on their messaging promise by delivering a great, easy to use product.
Loom’s magnetism is built on a deceptively simple promise: save time and communicate better. But its real pull comes from how it makes people feel—in control, expressive, and freed from the tyranny of back-to-back Zooms.
What began as a utility has become a movement: asynchronous, human-first, and widely loved across product, ops, and marketing teams. And they’re killing it with subtle, storytelling-forward marketing. (Their blog is also pretty cool - it's what we've included for their site link, above.)
Magnetic Brand Signals:
Messaging that subverts the norm: “Don’t schedule a call. Send a Loom.”
Emotionally resonant use-cases: clarity, efficiency, expressiveness
Word-of-mouth fueled by a strong refer-for-reward system
Surprise-and-delight design moments (from player UI to onboarding)
Newer content is clever and slow-burn brilliant—you don’t always realize it’s a Loom ad until it clicks
Why it works:
Loom isn’t just a recording tool—it’s a statement about how modern teams want to communicate.
The product’s ease and payoff make you want to tell people. That’s magnetism by design.
These brands built gravitational pull because they know their audiences well--practically at the "crawl inside their brain" level, they weren't trying to be everything to everyone, their product is well done, and they execute flawlessly.
Metrics to Watch
Marketing magnetism isn’t fluffy. Here are real indicators you’re building it:
Branded search volume increases (more people are looking for you)
Time on site and pages per session increases (they're interested & sticking around)
Retention & referral rate increases (they come back & tell others)
Reduced creative fatigue/paid marketing performance increases (your brand is doing more of the lifting)
CAC efficiency improvement (magnetism makes acquisition cheaper)
Make It Feel, Make It Function
In a world addicted to performance metrics, brand magnetism is your moat. It’s the invisible but measurable force behind:
Higher LTV
More efficient funnels
Sustainable growth
The best part?
When you build brand magnetism, your performance marketing gets easier. It’s not a replacement for conversion tactics. It’s the force that makes them work better.
Ready to Attract Better Buyers?
Start by auditing your brand field:
What signals are you sending?
Where are people dropping off?
How strong is the emotional resonance?
Then begin refining. One pull at a time. Because branding that resonates with your audience isn’t magic. It’s designed.
Brandnetic is where marketing magnetism gets decoded.
Need help identifying where your magnetism breaks down? Let’s do it.
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